If you are working with a digital marketing agency Sydney, there are certain things to look at to ensure you are working with the right agency. Digital marketing companies are not made equal. There are a lot of agencies out there that make big claims and promise you a lot of things, only to take your money and deliver low-quality work.
A lot of businesses complain online that their digital marketer duped them. This is giving good agencies a bad name but it shouldn’t be that way. When working with a digital marketer, you should look at the following things to ensure you are working with the right agency.
Customise your package based on your company’s goals
Top digital marketing companies will listen to you and figure out what your goals are. This is usually accomplished via a meeting, form or both. Once the digital marketing company hears what you have to say, they should choose the services that will benefit them the most. A less-than-stellar company will have some cookie-cutter service packages that include everything but not the kitchen sink.
The best marketer will customise packages, even if they are smaller, to tailor them to your needs. You should do some research on your own into digital platforms to have an idea of what platforms are good for you. You can also ask your marketing agency to explain why they chose those services or platforms. If they cannot give you a detailed answer, it is probably because they do not have an answer to give you. If that is the case then it is time to find a different agency.
Services across numerous platforms
You should take a look at the services your digital marketer is offering in general. Do you think they are well-versed across the digital industry or do they just know how to handle basic platforms? You do not want to work with a company that claims to be a professional only to end up having no idea of what is happening.
There is a lot more to digital marketing than just social media. You should work with a company that understands your needs and knows how to handle SEO, ads, digital optimisation, web development, blog writing and more. The best marketing companies have experience working with a wide variety of online platforms. You will get services that will boost your business if you choose an experienced marketer. For example, if you are in the hospitality industry, you should find a digital agency that has worked with HomeAdvisor, TripAdvisor, Yelp and other websites specific to your industry.
A strong portfolio
You will be very confident if you see that the marketing agency Sydney you are working with has a strong portfolio. The top digital marketers will have portfolios available for potential customers to see. A lot of marketers will post them on their websites. They include statistics from past marketing campaigns, content examples, website examples, increases in sales numbers and so on. Some agencies will show you their past work upon request.
