As an SEO specialist in Sydney, you should know the benefits of using Google search console to boost your search engine ranking. Once a business has registered itself on the Google Search Console, it’ll begin to show how it is appearing in search results. You will also be able to see the issues that your site is facing and how to fix them. There are a lot of areas where this tool plays an important role to improve your business.
It notifies you of crawling errors
The top benefit of GSC is that it will notify you if there are crawling issues with your website. You can look if the crawlers cannot crawl your website. If crawlers are not crawling your site, you are wasting a lot of energy on search engine optimisation. Google search console gives you a free opportunity to see if crawlers can crawl your website appropriately.
Google search console solves indexing issues
Since Google is the leading search engine in the world, you don’t want to be left out because of indexing issues. Google provides one of the top free opportunities to grow your business by getting free website traffic. This is why it is essential to make your company appear to Google.
Over the period, indexing has become a big issue with new sites and even with older sites. You cannot index your website on Google as easily as it was a few years ago. Google search console resolves indexing issues you are facing for free and makes the work of your SEO agencyeasier. As you verify your website, you can add a sitemap of your site. Google crawlers will automatically crawl your sitemap and keep indexing new quality web pages.
URL inspection tool
Any of your web pages can be manually indexed by the URL inspection tool. This is what most people use for new articles. There is the issue of duplicate content issues. You can use some tools that share your content on content-sharing websites such as Medium or other similar sites.
However, if Google crawled the site earlier than yours then it is not your content anymore. Google will prefer the website it crawled first instead of a site that was crawled later. If you delete your content from the site, google will still not give it much value as fresh and unique content. Some of your web pages will not rank because of this problem.
You cannot take risks if you have invested a lot of time working on your SEO and content. The best thing to do to avoid this issue is to publish new content and manually request Google to index your new pages with the inspection tool. It will help you crawl your pages quicker and secure your content.
See how your business is performing
Every SEO specialist in Sydney wants to know how their content is performing in search engines. You can use the Google search console to determine the impressions and clicks you are getting from Google search results.
