Every SEO agency Australia knows the importance of link building. Backlinks are an important part of a search engine optimisation strategy but they are not set it and forget it type of win. They can disappear and become toxic or they can become irrelevant as time goes by. This means that you need to continually find new backlinks to keep your ranking high in search engine results.
Since we spend most of our time working and thinking about how we can help businesses like yours improve their backlinks, we have learned a lot of strategies to get high-quality backlinks. Read on to learn a few things that we recommend.
Replicate the search engine strategy of your competitors
Figuring out who is linking to your competitors is a big win. Competitor backlinks will certainly be on websites that are relevant to your niche. This means that they would make quality backlinks for your own strategy.
This could be a big manual project but there are useful tools that help you analyse various backlink profiles of your competitors. You can use a backlink checker. All you need is to open the tool – there are several tools you can use for free. After opening the tool, enter the URL of your competitor and check backlinks. Most tools will audit the domain of your competitor and generate a profile giving you their backlinks, historical data and so on.
Use broken link-building strategies
This strategy is the process of finding backlinks that take you to 404 pages on other websites and contacting those websites and suggesting for them to replace the 404 page links with links that lead to a similar webpage on your site. If your SEO Companyuses this strategy, you will see positive results. It is a great way of getting backlinks while offering value to the site that will be giving you the backlink. You can find broken backlinks by using an analysis tool to do the analysis for you. You will also be able to filter the results and find high authority backlinks that throw the 404 error.
Try to regain the missing backlinks
It is worth spending your time and figuring out which of your existing backlinks are broken. There are a lot of reasons why your links may disappear. For example, the link may have been replaced by the owner of the site, the backlink page may have been deleted or the website may be down.
To restore the missing backlinks, you will need to contact the owners of the site and ask them for help. Depending on the problem, you might ask them to put your link on a different page if the previous page has been removed. They may also restore the backlink if it was deleted.
Building links with images
Your SEO agency Australia should know the benefits of images. They grab attention and that is why people click on them. This is why it is important to create images and promote them to attract more backlinks. However, do not point to an image directory because such links are a dead end.
