As an SEO provider Australia, your work is to ensure your pages show up in search engines’ first page of search results. However, reaching the top page does not happen within a few days, especially for a small business with no existing web presence.
How do search engines find your page?
Google bots are software programs that crawl through billions of web pages. They collect and catalogue information that is added to the web page index. For webpages to reach this index, the spiders should be able to crawl the information on your site and read it.
How are websites ranked?
There is no formula that places your website at the top of search engine results. However, the following factors will play an important role in the ranking process.
Search engine optimisation
Your SEO agency should ensure that your website is fully optimised for search engines. SEO ensures that Google bots can view your site. This includes things like keywords, titles, ALT image text, and headings.
Domain age
Domains that are less than six months old are considered new websites and are less reliable and trustworthy than older domains that have been thoroughly verified by search engines. New websites can still be indexed and ranked but the rankings are likely to go up after the six-month window.
Competition
Phrases or words that are searched often are very competitive. More established websites are likely to rank higher than less established websites for the same keywords. If your site is new, it’ll be easier to build trust and ranking through low-level keywords.
Content quality
Google bots are designed to identify features like how often new content is published and where the content is original and the overall quality and length of the content. It is therefore important to work with an SEO provider Australia that creates high-quality content for your website.
