For years, humans have used stories to convey meaning and impart critical information. In fact, it’s easier for our brains to hold onto important data if we absorb content marketing and storytelling it in story form. While this has immense communication value, you can also apply the human need for stories to your content marketing platform.
When you leverage storytelling in your content marketing, you’re able to connect more closely with your audience. Plus, when you combine content marketing, SEO, and social media, it’s easier to shape a brand narrative that’s built to last. Here’s how to use content marketing and storytelling for your business’s benefit.
Storytelling develops an emotional connection.
Think of content creation pioneers and how they leverage stories to attract their target market. Brands like Disney employ their content strategy to the fullest to maintain universal brand visibility. In fact, most of the ads Disney produces tell stories designed to play on the viewer’s emotions, tug at their heartstrings, and bring a smile to their faces. This, in turn, helps associate Disney with critical buying emotions like warmth, trust, and nostalgia.
While most brands don’t have the resources of a mega-corporation, any business can leverage a content marketing platform to develop more engaging stories, blog posts, and digital insights that empower your brand. Plus, when your marketing team tells these brand stories, they’re not only generating better content, but they’re able to connect more intimately with your target audience.
Storytelling helps buyers relate to your brand.
If you had the choice between buying something from a corporation or buying something from a friend, who would you pick? For most people, it’s easy to say a friend. These days, the ideation is that the type of content you produce should always, in some way, be an extension of the marketing team’s brand story. When you load a blog post into your CMS or content marketing tool, do those content assets help contribute to your ongoing narrative? Even high-quality content isn’t enough on its own if it doesn’t have a smart position in your editorial calendar or content plan.
This is because, when you start to tell these stories, whether they’re about your team members or your products, it enables your buyers to relate to you on a human level. It’s one of the best ways to connect with your audience, no matter the medium. If you’re interested in producing ebooks, infographics, whitepapers, or even vlogs, make sure they speak to your business objectives. This can help empower your content teams, create a stronger narrative, and help you achieve the best results insofar as operational efficiency, marketing automation, and your content marketing plan are concerned.
Content marketing platforms can help you tell your story.
If you’re struggling with content production or your content supply chain needs assistance, it’s a good idea to invest in a content marketing platform. Freelancers, presenters, promoters, and project management specialists can level content marketing platforms to develop more impactful brand narratives. If you’re looking for a content marketing platform, it’s important to prioritize a few key features. Your content marketing platform should help you manage due dates on your content calendar and even have ways to integrate with your other marketing software for maximum effect.
Whether you’re producing landing pages, a retailer catalog, or a new central hub for content, you want a content management system that helps you generate quality content without burning through your internal resources. Plus, this gives you more time to focus on the messaging of each new content asset and perform an optimization.
Good stories matter.
Content marketing teams worldwide understand the value of storytelling optimization. Even if you’re presenting a list of ROI analytics, you want a content marketing software tool that can help you shift that data into a story-based narrative. With the power of storytelling, nearly anything is possible within your business.
