Australia boasts a thriving economy, with over 2 million B2B businesses actively trading and providing thousands of B2B marketing opportunities. While the manufacturing industry leads in the B2B data count in Oz, presenting over 40k companies, business services come second, with 30k firms across the country.
But 49% of B2B marketers still consider proving marketing impact and ROI as the industry’s greatest challenge. If you wish to overcome such hurdles, the best possible solution is to engage a highly-experienced marketing company Australia.
They specialise in helping B2B firms connect to the target customer base, with a record of improving conversions and increasing sales revenue. Here are a few experts recommended essential B2B marketing strategies that will surely grow your B2B business in Oz.
Tailored Google Ads to Reach Potential B2B Clients
The latest Australian SEO statistics reveal that 70% of clicks in Google search results go to organic, while the rest, 30%, going to AdWords.
With Google Ads, you can target keywords in your paid ads, thus reaching your buyers at the funnel terminals.
When a marketing professional manages your Google Ad campaign, you get access to the latest Google Ads features and pay less for clicks than your competitors. They also offer a documented Ads strategy with monthly Ad Campaign KPIs and Performance Reporting for better gap analysis.
Re-marketing to Move B2B Buyers Through their Decision Cycle
While 37% of customers click on re-marketing ads as they like the product advertised, the average CTR for such ads is ten times higher than regular display ads.
Retargeting gives your brand the ability to engage with your customers even when they are not on a site of your own.
Top consultants use re-marketing as a tool to attract other B2B firms after some initial interactions with your business. With the help of a dynamic marketing network and SEO tactics, retargeting reminds your consumers of their previous interests, encouraging them to take further action in your brand’s favour.
LinkedIn Campaigns to Influence Economic B2B Customers
Typically, Australia’s B2B business operatives spend 10 minutes on LinkedIn every day. Also, the country is the 12th largest LinkedIn advertising reach market globally.
When you hire a marketing company Australia, they post new content and manage ads for your B2B business on LinkedIn. It ensures your brand gets in front of the majority of economic buyers, with whom you can thus make connections and build relationships.
Social Media Campaigns to Attract User Buyers
With 16.5 million Aussies being monthly active Facebook users, it is the country’s 3rd highest trafficked site. Also, Australian Facebook users make it in the top 8% of countries globally, as one of the most active advert clickers, about 22 per month.
Marketing agencies promote your products on social media platforms, driving leads and conversions to your landing pages. They generate reports to identify parts of the campaign that create sales and those that need improvement, making the most out of the social media reach for your B2B company.
Integrated Email Marketing to Grow Existing Customer Revenue and Improve B2B Buyers Retention Rates
As per the latest email marketing statistics, Australia leads open rates with an average of over 18.5%, with click-to-open rates rising to an average of 14.9%.
Leading professionals offer advanced database analysis and segmentation, database cleansing, and manage a segmented email marketing campaign for your B2B business. They also work on integrated SMS marketing, sales promotion and promo codes, with a well-thought communication schedule to reach the required B2B customer base.
Trade Show Marketing Campaigns for Improved Sales Figures
Australia hosts trade shows, like the Small Business Expo Connections Summit and B2B Expo. These are excellent platforms for growing B2B businesses to showcase their offerings.
An adept marketing specialist will help you create brand awareness, attracting a specific audience in such events, highly relevant to the B2B context. With the right content, you can have a face-to-face interaction with your prospective buyers, turning the trade show visitors into your B2B business sales.
Conversion Optimisation for Higher ROI
Top Australian SEO experts find 44% of B2B companies sending visitors to their homepage instead of a landing page, significantly hurting the conversion rate.
However, with a marketing team on your side, you can improve your current landing pages’ conversion. They will help you work on your website’s flow to increase the percentage of clicks, becoming potential leads, thus improving your ROI.
Final Thoughts
Australia is full of opportunities for ambitious B2B companies, ranking 14th out of 190 countries for ease of doing business. As millennials have taken on B2B buying roles, consult a top marketing company Australia to make the best out of Australia’s digital arena, and grow your B2B company with excellent ROI and sales targets.
