Melbourne is one of the most flourishing commercial and industrial hubs Down Under, and there is nowhere better to start your own small business. With over 2 million trading businesses set up in action in Australia in 2020, about 12% of them were located in Melbourne and Greater Melbourne areas, making it a great spot to succeed and get noticed.
However, how do you make your business stand out? How do you get leverage above your competitors? Today, every business focuses on creating a strong social media presence to stay connected to their clients, so what can you do to grab some extra eyeballs? Creating a social media video might be the answer. The idea is not to tell the clients what you are doing, but rather, show them.
Here are some of the things you need to keep in mind if you want to try companies like Video Outcomes video marketing Melbourne for your small business.
1. Match the Content to the Audience
Melbourne is a cosmopolitan city, so you must validate the video’s content for the target audience. It should not be a random video merely talking about your products or services. Instead, the video should focus on how your products and services will further enhance your clients’ lifestyle and address their central pain points.
The idea behind making the video should be to portray how relevant your business is and how it stands apart from the other similar businesses in Melbourne. It should engage the social media audience enough to turn your small business into a brand over time. Try Google Analytics to see how the posts are viewed and which section of the audience will most likely view the video.
2. Prepare a Script
Making a social media video might seem like an easy task, but it is way trickier than preparing a full-length video. Social media videos should be precise, delivering the message with impact without taking a second longer than needed. It would help if you had a good script to start with and then rework it till you have done it correctly. The person presenting the video needs to work on the script to deliver the message just right.
People in Melbourne are busy, and you need to reach out to them in the shortest possible time and yet manage to make an impression. Get a professional voiceover artist in Melbourne rather than trying to do it yourself. You need to get straight to the point without trying lengthy introductions or excessive graphics.
3. Communicate Clearly
You need to state clearly what the purpose of the video is. Your video has an objective, that is, to make the business stand out. Melbourne’s demographics are as diverse as they can be, so you must connect to every audience. Your video should have subtitles so that it is more inclusive. Divide the video into segments and invite QA sessions on your social media page.
Your video should be a mix of demonstration and communication, rather than sticking to only one. Recap the video’s salient points at the end for better retention, so the viewers do not have to go elsewhere searching for answers. Your storyboard should reflect that you understand your audience’s lifestyle and why you feel your products or services will make it even better.
4. Hold on to their Attention
As of 2020, Australia had over 20 million social media users, and about 16% of them were in Melbourne. Social media users continuously scroll through their feed, and your video should stop that from happening. It should be engaging enough that they pause their scrolling and have a look at your entire video. Humor is the best way to capture the attention of any user. Besides, use graphics but only enough so as not to overshadow the real message of your business. The video should highlight what your business is trying to do without being preachy about it.
When you speak of your business in Melbourne, make sure that you portray your business as another feather in the already glamorous cap of the city. In your social media videos, highlight areas of the city in a montage to appreciate the spirit of the city and its residents. Use professionals to shoot familiar settings from unique perspectives. Drones are a great way to capture aerial views of local areas that one might have only seen on foot. You need to show through your video that you understand this vibrant city’s pulse and the people who reside in it.
To sum it up, Melbourne is a hub for small businesses and startups that leverage the city’s favourable business climate to take off. Engage a top marketing consultant company like Video Outcomes that offers video marketing in Melbourne to attract your social media audience that will help your business stand out from the competition.
