All of us when we start a business are full of enthusiasm, we choose the color of the paint, the furniture, we have strategies to attract customers and we urgently need to open the doors, however no matter how much we want to postpone it, we must give the business a name.
Finding the best name is not an easy task. However, in the long run it can bring us many benefits. The name combined with your logo and slogan will be your cover letter, together they will be a key element in your company since it will carry an implicit meaning such as: what you do, who you are, what you offer, etc.
Choosing a name for your business is very important since this is the key element from which all your corporate image strategy starts. That is why it is essential that your business name transmits a concept that impacts.
What Name to Give to My Business?
Every entrepreneur comes sooner or later to the crucial point at which he has to name his business, give it identity. This is not easy since choosing a good name is of vital importance, especially because that name will be a long-term choice and is very much a marketing element that can make the difference between many or few customers.
In addition, your business is your most precious treasure, it is there where you have invested all your savings and surely all your dreams and therefore it must be called in an incredible way, don’t you think? Indeed, choosing the perfect name that conveys everything you want is a process that can take many hours and hundreds of sheets of paper to find. But taking the time to brainstorm and analyze them is definitely worthwhile.
Reasons to Carefully Choose A Good Name
Firstly, because the name of your business will be the business card that will make the first impression on your customers, a factor that makes it extremely important for its success. Second, because the name of the company will transcend over time as it builds and grows into a large corporation.
Tips for Choosing a Business Name
Here are the best tips for choosing the ideal name that makes you feel comfortable with it and some practical ways to find it:
- Decide the Type of Name You Want
One of the first things is to define if we want the name to be fully descriptive, that is, to convey in it the essence of the company’s business role, or if we want to go creative and create a very new name for the business.
In some cases it is even a good idea to carry out a research on Google to inquire about the existence of that name or its variants even in other countries in order to find the best matches for it.
- Characteristics of a good name
For a corporate name to be successful, whether for a company or a leading product, there are some great value features that apply. First of all, that name should be easy to remember and easy to write.
This is essential especially in the information age as you will have to accompany your strategy with a website, your own domain on the web and your social networks.
Making it simple and easy to remember will allow better positioning both on the Internet and in the consumer’s mind. If possible, try to get a short name that is not likely to be confusing.
Finally, the best tactic to find a good business name is to brainstorm among your collaborators, friends, family and even (and very important) some potential customers.
Finally, among them you must choose the one that inspires you the most confidence and makes you feel more comfortable and safe, as it will finally be the name that will accompany your company for many years.
Actually, there are several ways to find that ideal name for your company, but remember that the most important thing is that the name is built over the years and becomes a powerful brand.
- Choose a novel and very creative name
This is probably the least simple suggestion. In this case you can choose a name or term for your business without a special meaning or an illogical word to which you will give the concept over time and the formation of your own brand or you can take the help of brand naming agency.
It takes a lot of creativity and ingenuity to find it and above all some intuition because you will not know if it will be something that really hits until time passes.
When we talk about a concept, we are talking about considering a name that means much more than a product, something that can refer to quality, price or benefits.
If your specialty is a product and you want everyone to know it at first glance, this is a great strategy that works and also positions you as a leader in your industry and an expert in your business segment.
