Digital marketing channels differ in the type of content and audience they cater to. From social media, search engines, to web pages, and more, you can find fragments of your customer base in all channels.
You can get their attention using a diversity of images, written copy, videos, and other digital media. If you are not confident about performing your digital marketing tasks effectively, hire a social media agency, and it will ensure the desired results within a stipulated timeframe.
But before you venture into the domain of digital marketing, it is good to know about different strategies you can adopt. After all, the right digital marketing channels can help you attract, engage, and convert your visitors into your consumers. Once you know what works best for your business, you can make the most of them.
Content Marketing
Content marketing includes creating and dispensing content like text, images, multimedia, and more that adds value for your audience, instead of only broadcasting an advertising message.
If your business is in B2C (business to consumer), the ‘content’ may mean social media posts, blog articles, and interesting fun videos. However, if your business is in B2B (business to business), it can be more reports or white papers, webinars, and instructive videos.
Hence, content is adaptable and can help you build your brand as you entertain, instruct, and inspire your audience. It will boost almost every other type of digital marketing campaign that your business may implement.
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is a powerful online marketing channel for your business. SEO is the procedure of optimizing your online content to get more organic traffic from search engines like Google.
The SEO procedure characteristically involves emphasizing particular keywords or phrases inside your content that closely align with what a user or consumer may write in the search engine bar.
Search Engine Optimization is not just about improving the quantity of organic search traffic your website gets; it is also about boosting the quality of that traffic. By sharing content about topics that your target audience finds most valued, your business can connect with the right prospects who are more likely to be interested in your product or service.
If you want to engage such consumers, you must work on building SEO, and here, a social media agency can help you with its SEO expertise and experience.
Social Media Marketing
Social media marketing or SMM refers to the mechanism of using social media platforms to attract attention and traffic. By using a social media channel, you can boost exposure and build meaningful relationships with your consumers.
Though everybody can benefit from social media marketing as a type of digital marketing, B2C and SAAS businesses tend to get the utmost out of it. Social media marketing is all about listening to what your users and consumers need to say, engaging them in the conversation, and sharing valued content.
All together, content marketing, Search Engine Optimization, and Social Media Marketing form what is known as “inbound marketing.” It is a marketing concept that aims at fascinating, engaging, and delighting leads.
A few of the goals of inbound marketing are driving relevant traffic to your website, attracting users’ attention, and converting the traffic into happy customers.
Pay-Per-Click Advertising (PPC)
Pay-Per-Click or PPC is paid search advertising, for instance, Google AdWords. It appears almost the same as the natural search results, except that it appears at the top of the page with a small box that shows ‘Ad.’
You can purchase a top-ranking position through an auction-based on geographical location, keywords, and demographics. If you are an e-commerce or a local business, PPC can prove to be of twofold importance for you. Hence, PPC can swiftly buy you a top ranking if you are ready to pay for it.
Influencer Marketing
In influencer marketing, you partner with influencers like celebrities, authority figures, and experts who have an existing audience. Once they promote your product or services to their audience, often on social media platforms like Instagram or YouTube, loyal followers will follow their recommendation and buy from you.
Even if you are a B2B business, influencers can still be useful for your business. You need to partner with an experienced professional or a thought leader or expert in your industry. Hence, once you associate with such a personality, it can give you instant trending points, mainly with a younger audience.
To sum up, you don’t essentially need to start with all these digital marketing types simultaneously. Talk to a social media agency and choose the best digital marketing channels that you think may best suit your business.
