Imagine the feeling of picking up an iPhone box and peeling the plastic seal off to feel the sleek white box. The feel of the box packaging design in itself is enough to understand the quality, importance and significance of the device and the company. This is not a coincidence. To achieve this, companies meticulously strategize how they package their product to align with their branding to provide the best customer experience. This makes it clear that packaging plays a huge role in the perceived value of their product. With all the different choices available in the market today, let’s take a look at some of the most popular packaging options that can enhance the brand and the customer experience.
● Paper Box Designs
Paperboard is one of the most commonly used box packaging designs for its lightweight and strength. It is made of a paper-based material and can be easily manipulated or cut to customize the shapes, sizes and structural requirements of a brand. This makes it an ideal material for personalized packaging. The material is made by turning fibrous materials of wood or recycled paper into pulp and then bleaching it. This box packaging comes in various grades to suit different packaging requirements. This is most popularly used in packing frozen food, cosmetics, juice, milk, medicines, cosmetics, clothes, etc.
● Corrugated Box Designs
These are commonly referred to as cardboard boxes known for shipping shoes, appliances and other such large products. The raw material used for corrugated boxes is recycled paper created on corrugators or large high-precision machines. The boards created can be recycled and reused again as source material for production. They are of single and double-faced, triple and twin wall, and other types which vary in strength and durability. Corrugated material usually consists of 3 layers, including a layer of paper, an inside liner, an outside liner and a corrugated medium. This material is used to pack products like pizza, electronic appliances, small goods packages etc.
● Plastic Box Design
Plastic is a material that has become synonymous with the current era, and it has replaced many traditional materials like ceramic, glass, leather and wood. Plastic is being used from the smallest of objects like paper clips to spaceships. Plastic box packaging provides numerous advantages as it is highly durable and can be recycled. Food-grade plastic is used to develop airtight containers that can be used to store food and other perishable products for a longer period under extreme conditions. Plastic packaging also provides transparency that allows the product to be showcased from any angle. It is lightweight, flexible and economical, and manufacturers can enhance its appearance through films and coating.
● Rigid Box Designs
Brands like Apple, Rolex and Marc Jacobs provide packaging for their premium products using the rigid type of cardboard that is sturdy, durable and has a luxurious appearance. Rigid boxes are made of highly condensed paper and are four times thicker than the normal paperboard used in folding cartons. Due to their material and build, these are some of the most expensive box types for companies to invest in. But true to their value, these boxes are non-collapsible and protect the product to the maximum extent. It is also possible to incorporate easy transport and organizational features like domes, compartments, hinges, lids, windows and platforms. Rigid boxes are commonly used in packing luxury merchandise like cosmetics, mobile phones, laptops, jewellery, watches and more.
The box packaging design industry is as important as the product manufacturing industry in storing, transporting and marketing products effectively.
