If you are a wedding planner, and you want to enhance your chances of getting clients,you should run a wedding expo. A wedding expo is a convention where you could put your best foot forward, and make a good impression with potential clients. Before you do though, it is important that you know where to start.Here are 7 essentials for running a wedding expo.
Find a Suitable Venue
When it comes to creating a good impression with potential clients,the most important thing to take into account is your venue. Remember that you will need to show off all your services. This includes the wedding designs, the decorations, invitation, and lighting effects just to name a few. So the venue should not only be large enough to decorate, and to showcase your services.
Luckily there are a lot of places that you could use as a venue. If you want it to be more visible, you could hold the event in a mall or a park. However, some malls or parks could be a bit finicky when it comes to permits.
You could also opt for a small church or a museum to give it a more romantic feel. Cafes and art galleries are also great options, just as long as they could adequately hold all the guests. As a whole you could use practically any venue just as long as it is large enough to hold all your displays.
Invest in Quality Booths
It is a good idea to invest in quality booths for your wedding expo. Remember that as a wedding planner,you could offer a lot of services. So it is a good idea to use booths to separate all your exhibits.
This will not make your wedding expo more uniform, and it will also help add to the overall aesthetic of your displays. When it comes to using booths, it is better to buy or rent customized booths. You should resist the urge to build your own booths because it might be subpar work, and you don’t want that to ruin your expos overall aesthetic.
If you are going to rent or buy customizable booths, it is best if you approach companies such as Aplus. It is a company that specializes in manufacturing high quality booths and exhibit displays. If you choose to work with Aplus, you are assured of customized booths and displays. Potential clients are given the option to either buy or rent. If you are interested in using Aplus products you could check on www.aplusexpo.com/ to get a better feel of their alternatives and place an order.
Set a Budget for Yourself
Even if you have a good amount of savings, it is not really a good idea to use it all up on one wedding expo. The wedding expo is very important, but if you overdo it and spend too much on the project, then it will not really help your business thrive. You should set a budget for your event. Before you start the project, you should list down all the potential expenses, and cut out all the unnecessary ones. This will ensure that all your costs are accounted for, and that you don’t go over budget.
Work with other Wedding Vendors
If you want to spend less on the wedding expo,it is better if you work with other vendors. By working with other vendors, you will be able to split the expenses. It will also give your wedding expo a lot more variety. Aside from splitting the expenses, you will also be able to network and make new connections.
Remember that a wedding has a lot of needs to fulfill, so if you are lacking in one category such as makeup or hairdressing, you will at least know who to call at a moment’s notice.
Set up a Website for your Event
A few months before the wedding expo, it is important that you market it as much as possible. A great way to do this, is to set up a website for the event. Remember that you will need to reach as many people as possible, so having a website solely dedicated to the event will help. The website will act as your main marketing platform. This means you should make it as attractive and easy to use as possible.
Have Interested Clients Register
Before you let your potential clients into the expo, it is important that you have them register. Remember that when it comes to running a wedding planning business, it is important that you network as much as possible. In fact, this is one of the main reasons you are having the wedding expo in the first place.Which is to create a pool of potential clients. Remember that people don’t go into a wedding expo for no reason. Couples usually go to wedding expos to canvass potential vendors. If you impress the potential clients enough, and you call them later to offer your services, there is a likelihood that they will accept your offer.
Give Away Raffle Prizes
Even if your wedding expo is fun, there will be times where potential clients will want to leave early. This is where raffle prizes come in handy. By announcing a grand prize, which will be given away at the end of the event, you will be able to compel potential clients to stay till the end of the event. Remember, the longer a couple stays at your wedding expo, the more likely they will hire you.
The prizes could be a variety of things. It could be an appliance, a free vacation trip or even free services. This might seem extravagant, however, it is all worth it if you could get a couple or two sign up for your services.
Conclusion
If you are going to run a wedding expo, you should have a set strategy. Remember that it is quite difficult to get new clients.With these essentials you will be able to run a successful wedding expo.
