When talking about marketing, it is a vast term that pertains to a lot of things. If you are still new to the field, you are going to find yourself overwhelmed. Without the right experience, the first thing you will be asking yourself is, what to do first?
While learning what digital marketing is can be a step towards the right direction, concepts can sometimes be quite different with the application. Sometimes, all you need is a little background and more on looking at what is happening in the real world. There are marketing trends that stand out the most because they are more preferred. If you want to know where to start, this is where it should be.
1. Chatbots are Taking Over!
It was in 2018 when chatbots started to make an appearance in different platforms. Before long, it became a standard option that can be integrated even in private websites. The reason for this rapid increase in adoption is because of its effectivity. So much, that it is preferred by a lot of people.
In a research in 2020, it was found that about 43% of people have a preference for chatting a chatbot. Therefore, skipping on this simple AI technology can result in the loss of almost half of inquiries and messages.
The reason why chatbots are sought out is because it provides 24-hour service. They provide direct and easy to understand answers. When somebody just needs a small inquiry, they no longer have to go through waiting and communicating with a real person. The entire process is simplified with a chatbot.
2. Video Marketing Keeps Winning
It is hard to beat the engagement of video marketing in Dubai. It talks to the audience and visualizes all the concepts compared to an article. As a result, video is only becoming more and more popular across different demographics and platforms. If you look at Facebook, video services are being more optimized which only further influences the trend.
To put into perspective how strong video marketing is, according to a survey, 70% of people say they have shared a brand’s video and 52% claim that their decisions have been influenced by them. As per SEO specialist Vikas at WebsiteFix Digital, video plays a crucial role in SEO and it is something you cannot ignore.
3. Interactive Content is Seeing A Rise
New services and types of content have sprung out throughout the years such as 360 videos, panoramic photos, and the ability to create polls and quizzes. If there is something that engages an audience the most, it is these types of content. It has received widespread audience approval that 93% of marketers now believe that it should be a highly regarded asset.
Just remember that content is only as great as they can be seen. Therefore, it should still be paired with SEO to be discoverable and cater to an audience. To optimize your approach, you can always hire SEO services to guarantee success.
4. Good Content Never Dies
You have always heard about providing content to your customers. That was true years ago and still is now. Good content is still the pillar of marketing trends. Create ones that are concise and catered to your audience and they are bound to come back for more. Make sure to make the most out of your content by optimizing it with SEO services.
5. Omnichannel is Crucial to Success
Having presence in more digital platforms is the concept of omnichannel marketing. If you want to make it easy for your audience to connect with your brand, you need to have a lot of digital contact points. To say the least, it is effective. As per SEO specialist Vikas at WebsiteFix Digital, having more platforms can ultimately be useful and helpful in achieving SEO success as well.
People will always have a preferred social media platform. Then there are ones that only have one kind. You cannot assume that your audience will specifically create accounts just to reach out to you. Instead, you need to make sure that you are accessible regardless of where your customers are.
Follow the Trend or Get Left Behind
The most effective way to market digitally is to stay with the trend. Remember that business is a continuously changing field. What you know and what are best are concepts that will continue to change through the years. The only sure way to succeed is by listening to your audience and understanding the trend that they fuel.
